INTO THE CRACKED WIDE OPEN
CROSS 🇨🇦 BOOK & BIKE TOUR 2024 SPONSORED BY FLŌ
As a missional company that is passionate about helping others, we partner and financially support numerous organizations. Adding to the list of organizations we help, Flō is the lead sponsor for the Cracked Wide Open – Cross Canada Book & Bike Tour kicking off on July 1, 2024, from Toronto. Documented by photographer, documentary filmmaker, and first-time author Paul Perrier, this odyssey promises to capture the heart and soul of Canada while serving a greater good for the most vulnerable in our society.
Paul shot touching testimonials and portraits for Bee Me Kidz when it first launched and has also photographed Flō’s corporate team throughout the years.
Through evocative photography, poignant videos, and inspiring interviews, the aim extends beyond traversing geographical boundaries. Paul aspires to ignite personal growth and foster a collective transformation of the human spirit.
As he embarks on this adventure, Paul will be donating 100 percent of the profits from sales of his memoir, Cracked Wide Open, during the tour to raise funds and awareness for various mental health initiatives, urging others to join the cause locally.
5 Star Review
This was my take: 5.0 out of 5 stars
Authentic, Real, Raw, and Very Entertaining.
Having known Paul for a decade, I thought I knew his story—until I devoured his book in just two sittings. Paul’s narrative, filled with humor and profound challenges, left me chuckling one moment and reflecting deeply the next. His honest portrayal of his experiences and those of his circle is a testament to his respect for their stories. Well done, Paul!
Buy a Book, Leave a Review, Make a Difference
So let’s kickstart this remarkable initiative by ordering the book and sharing reviews to amplify its impact before he leaves. There are currently 15 reviews on Amazon and the goal is to have 35 in the next 45 days.
Buy a Book, I’ll Match the Donation
To bolster support, I have pledged that Flō will match every dollar raised from today, May 15th until July 1, 2024, when the tour officially begins to roll.
Meet the Author
Flō will host a book signing/Zoom meeting with Paul before he embarks on this incredible journey. Join us as we celebrate the power of storytelling and the spirit of giving back. Be on the lookout for a meeting invitation.
Be Part of the Journey – Follow & Share
In the meantime, please follow updates about the trip on social media and share this story with others who you think may be interested in helping out.
Instagram:
Cracked Wide Open – @cracked_wide_open_
Cross Canada Portrait Project – @thetorontoportrait
One Response
I read Paul’s book several months ago- there were parts where I was literally laughing out loud or sometimes cringing and appreciating his vulnerability and sheer honesty. It was a really enjoyable read!